Mumbai: Ranjit Thakur, the man who pioneered the Digital Revolution in the exhibition space in India with Scrabble Entertainment Pvt. Ltd, has recently launched Krian Media Ltd. as an extension to servicing of cinemas in the digital space globally. Krian Media which also has a film distribution arm aims at not only catering to domestic markets but to markets which are underexposed to Indian cinema, such as USA, Latin America and some European countries, with the ultimate vision of becoming a single window for release of Indian movies worldwide. Krian Media kicked off by distributing a Hollywood release, GI Joe: Retaliation across India this year.
Following their vision, Krian Media has acquired US theatrical distribution rights for two upcoming blockbuster Malayalam films slated to release this month. Neelakasham Pachakadal Chuvanna Bhoomi is a Malayalamroad movie directed and co-produced by Sameer Thahirand written by Hashir Muhammad. The film features Dulquer Salmaan(Superstar Mammootty’s son),Dhritiman Chatterjee and Sunny Wayne in the lead roles and will be releasing on 6thSeptember. The other film, North24Kaatham film has been written and directed by debutante director Anil Radhakrishnan Menon. North 24 features Fahadh Faasil in the lead role and is produced by E 4 Entertainment and is releasing on 20thSeptember,2013.
Raj Malik, Vice President, Film Acquisition & Distribution, Krian Media highlighted “Under standingthe popularity and demand of regional cinema across the globe we aim to deliver the best entertainment to our audiences on a global platform. Through our forayinto distribution of films, we are servicing cinema in one or more way and adding to its reach. Apart from domestic distribution, our international reach is established in major markets such as of North America as of now.”
The Indian film industry is highly regionalised with the largest language groups supporting major regional industries. In fact regional (especially southern) films bite a huge chunkof the overall Indian film market as they have evolved by leaps and bounds and have been witnessing new trends over time. Although, Bollywood being thebiggest film industry in India, the southern film industry is contributing substantially to the market. The U.S. market is concerned it has been a fast-growing and affluent population of Indian Americans: with2.5 million people. Many distributors of Bollywood and regional Indian films are growingly eager to broaden their global appeal.
Source : Lokesh Shastri