Mumbai : BIG MAGIC, the flagship general entertainment channel from the Reliance Broadcast Network stable announces a slew of new shows on the Channel which include two fiction shows Raavi, a comedy show titled Nadaaniyaan and Maahi Sagar. Each of the shows has been designed basis audience penchants, while offering advertisers multiple opportunities to engage with audiences.
Targeted at the 15-35 year old SEC ABC females and males, across HSM’s, the shows promise to resonate excellently with the progressive modern day audiences. The shows have been crafted post in-depth research undertaken with focus groups, by an expert agency across key markets. Each program showcases the progressive thoughts of emerging India and the fabric and tonality of the shows are designed accordingly.
| Show name | Descriptor | Time |
| Raavi | A witty, quirky story of a girl who grows up disguised as a boy in a Punjabi household, outwitting and challenging the norms | Launches 9th September: Mon – Fri, 7pm |
| Nadaaniyaan | Nadaaniyaan is a dialogue-based comedy which is largely an unexplored genre on Indian television. The story centers around a family of three-husband, wife and brother in law whose conversations and situations promise to keep viewers in splits! | Launches 9th September: Mon – Fri, 10pm |
| Mahi Sagar | A cheerful and carefee village girl pitted against a political heavyweight mother-in-law | Launches this September: Mon – Fri, 7.30pm |
BIG MAGIC has grown within a very short period of time to become a favorite amongst a larger audience base beyond central India (for which it was initially catering to). With its footprint expanding across HSM’s, the slew of new shows are aimed at a larger cross section of audiences. With a larger viewer base to entertain, the Channel is ensuring its programming is tailored to suit relevant entertainment penchants.
Mr. Sunil Kumaran, Business Head – Language TV, Reliance Broadcast Network Limited said “The shows are designed to appeal to the sensibilities of the modern day audiences across HSM’s. We developed these concepts basis extensive research and tested them thoroughly. The Channel promises to offer a complete entertainment package.”
The shows will be marketed through a multi-media campaign with effective use of television, print, out of home and digital. The marketing campaign is focused on innovations as it will help in creating the required noise in the markets and also establish the shows.
Source : Gitanjali Khatau