New Delhi : mydala, India’s largest online and mobile couponing provider, has tied up with Eros International as the online marketing partner for Action Jackson.
mydala will leverage its network of more than 200 million users to promote this highly-awaited film starring Ajay Devgn, Sonakshi Sinha, Sonu Sood, Yami Gautam and Kunaal action-jackson-20141028105536-13392Roy Kapur. With high octane action sequences, the film is directed by acclaimed director and choreographer Prabhudeva.
Action Jackson, slated for release on 5th December 2014, has a special appearance from Salman Khan and Shahid Kapoor as well.
As part of this association, mydala will be running a promotional campaign on its website as well as social media platforms like facebook, twitter and Google+. Through the ‘Meet & Greet’ contest, users will get a chance to meet the stars and win movie tickets. And that’s not all; users will be able to buy discounted tickets as well.
Text Box: Special Action Jackson offers on mydala:
• ‘Meet & Greet’ contest, with a chance to meet the stars & win movie tickets
• Special offers on movie tickets
Speaking on the association, Anisha Singh, Founder & CEO, mydala, said, “We are pleased to associate with Eros International. We have a very successful track record as an effective digital partner for several production houses. All the movies promoted on mydala have done exceedingly well. Action Jackson with its star cast and mass appeal was the perfect choice to add to our showcase and we are confident that it will go on to break all records.”
Leveraging its formidable traffic as India’s ultimate destination for deals and discounts, mydala supports movie promotions through its portal, social media channels such as Facebook and Twitter, as well as through a series of offline events.
Some of the movies that have been promoted by mydala include – Jab Tak Hai Jaan, Barfi, Don 2, Agneepath, Ishaqzaade, Rowdy Rathore, Ragini MMS2 and Kahaani to name a few. mydala’s extensive network and presence in 196 cities has helped in reaching out to a wide audience of movie goers.This is the first time that Eros International has tied up with mydala, and they are looking at reaching out to a wider audience base, going beyond traditional engagement approaches.