Mumbai: FameBox, the leading multi-channel talent platform on digital media, is all set to announce the winners of India’s first online fashion reality show American Swan ‘Beauty & the Blogger’. This first-of-its-kind reality show featured 8 shortlisted fashion models and the country’s top bloggers who joined forces for a unique multi round contest.
Famebox brought on-board Cyrus Sahukar as the host, VJ, model and actor Anusha Dandekar and Malini Agarwal of MissMalini.com as mentors to create an exciting online show that entertained the viewer’s not only in India, but around the world. The winners were chosen basis the on-ground scores and the social buzz scores generated by the teams.
After a thrilling round of on-ground tasks & generating maximum visibility for their team on various social media platforms, Karishma Ravat & Audery D’Silva a.k.a Ginger Snaps won the contest. Feeling ecstatic the duo quoted “We would like to thank FameBox and American Swan Beauty and the Blogger for creating such an innovative format which allowed us to showcase our skills and help us become webstars.”
Audery D’Silva has the won the opportunity to be the face of American Swan, India’s fastest growing premium lifestyle apparel brand whereas Karishma Ravat (the winning blogger) has become the social media brand ambassador for American Swan. Additionally, the winning pair also gets a chance to host their own exclusive channel on the FameBox network.
Even before it reached its climax, the show had received tremendous response garnering 4 million views and 5.3 million watch minutes. The show appealed to viewers not only from India but also from countries like Saudi Arabia, Singapore and Malaysia. The show not only attracted eyeballs from the youth in the age group of 18 to 24 years old but also sparked interest amongst individuals in the age bracket of 35 to 44 years old.
Setting an expressive stage to announce the winners, FameBox brought on board existing online talent to give India’s first online fashion reality show a ‘grand finale!’ The winners will be announced in a unique way through an online award show “Beauty and the Blogger Grand Finale!” A new anthem has been crafted especially for the awards night, packed with humorous stand-up acts by Sikander Sidhu from Hollyshit (441,598 YouTube views & 18000+ subscribers) and an animation sketch channel – Mania Ki Duniya (About 13,000,000 views & a subscriber base of 167,046 followers).
Beauty & the Blogger comes close on the heels of an extremely innovative and successful concept of ‘FameBox WebChef’, India’s first web reality show, that created a stir among online food enthusiasts. The property has garnered 3.7 million plus views with 5.5 million watch minutes, 40 k + likes and 5k + shares.
FameBox is Asia’s premier network working with established and independent talent to build engaged communities around their digital video content. FameBox currently manages a network across genres including entertainment, fashion, food, lifestyle and technology.