Mumbai : Zee Talkies continues its string of success by galloping ahead of Star Pravah and ETV Marathi with its highest ever GTVTs – 69818. It has now conquered the No.2 position in Maharashtra after Zee Marathi.
This is the first time ever in the history of Indian Television that a film was presented with totally new sensitivity and shade. Zee Talkies added a different flavor to ‘Duniyadaari’ with the support of director Sanjay Jadhav and producer Nanubhai Singhani. The uniqueness of content, high impact creatives and rousing promotions gave the channel, a record breaking number in the history of Zee Talkies. The heat of ‘Naveen Duniyadaari’ was not limited to Zee Talkies. It wouldn’t be wrong to assume that on 27th April; most of the households in Maharashtra were glued to their television sets watching the Naveen Duniyadari. With exhaustive promotions and unique content the channel saw a never before number of 69818 GTVTs.
While talking about this success, Bavesh Janavlekar, Business Head, Zee Talkies said, “For the first time ever in the history of the channel, Zee Talkies has become the No.2 Channel of Maharashtra, racing ahead of Star Pravah and ETV with its unique experiment of presenting a blockbuster ‘Duniyadaari’ with totally new sensitivity and shade. Zee Talkies added a different flavor to ‘Duniyadaari’ with the support of director Sanjay Jadhav and producer Nanubhai Singhani. The uniqueness of content, high impact creatives and rousing promotions gave the channel, a record breaking number in the history of Zee Talkies.”
Adding further, Bavesh mentioned, “Our innovation of repackaging the movie with fresh content has been well received by the audience. To keep upto our promise of non-stop entertainment, we will keep coming up with fresh and new innovative content for our audience. We are thankful to the viewers of Maharashtra for loving and supporting us for all our initiatives and efforts towards making Zee Talkies one of the most loved channels of Maharashtra.”
Source : Sachin Murdeshwar