Mumbai: Arise India Ltd, the industry leader in electrical goods with market standing of more than 25 years and an annual turnover of more than Rs. 855 crores, has opened up a new vista in television viewing with the launch of its Spectra LED Television range here today. Launched amongst the presence of cast & crew of the upcoming Bollywood blockbuster – ‘Once Upon a Time in Mumbai Dobaara’; the world-class LED Image may be NSFW.
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Television range by Arise India Ltd is guaranteed to bring in amazing television viewing pleasure to the consumers.
Present at the launch of the new Spectra LED TV range, Akshay Kumar, the lead actor of Once Upon a Time in Mumbai Dobaara said, “I am associating with the brand Arise as I am also arising as a character in the movie. Arise as a brand has always stood for quality, integrity and reliability which are the core values which I have always integrated in my personal & professional life.”
Targeted to the emerging consumers in Tier II & III markets of the country, Arise India’s latest Spectra LED television range is specially engineered to enable longer duration of television viewing. It’s revolutionary Eye Protection Technology (EPT) safeguards eyes from growing irritation due to longer television viewing, and keeps eyes safe from harmful electrical emissions.
Launched today, Arise’s Spectra LED Range includes a total of 8 models in various television sizes, namely – 16”, 20”, 22”, 24”, 32” (i), 32” (ii), 42” and 50” priced at a bracket of Rs. 7490/- to Rs. 79,990/- (MRP). To be available in the market from 15th August, 2013 onwards, the LED Range will target all North Indian states including Bihar, Jharkhand, Madhya Pradesh & Chhattisgarh in the first phase. In the subsequent phases, Arise India Ltd. plans to extend the reach of the LED Range into Gujarat, Maharashtra, West Bengal and Orissa by September’13 end; and across all Southern states and North-Eastern states by mid of October’13.
Mr. Avinash Jain, Managing Director of Arise India Ltd commented, “After servicing the electrical needs of the country over the past 25 years with a trustworthy range of products like Inverters, Batteries, Gas & Electrical Geysers, Pumps, Fans, Induction cookers, Mixer grinders & Air-Conditioners, we now look to redefine our consumer’s television viewing experience with our new LED range. With this range, we again seek to alleviate the consumer trust & experience with the brand, on which they have reposed their faith over the past two decades.”
He added, “Our brand extension into the highly discerning Indian television market is an endeavour to bring to our customers an enhanced choice of technology coupled with competitive pricings enabling them the best value-for-money proposition. With the advent of varied technological innovations in today’s time, the consumer has intelligent buying decisions, which we seek to influence by our innovative Spectra LED range. Our debut into the highly competitive LED Television market brings in the perfect amalgamation of tech specs and pricings to create a pertinent product choice for the enlightened consumer”.
Source : Sachin Murdeshwar
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