Max Fashion India, the leading international value fashion brand announced the MUMBAI CITY FINALS of their latest fashion property, ‘Max Fashion Icon 2014’ – A nationwide hunt for the coolest rising stars today. The tri city beauty pageant that promises to be the ultimate launch pad to India’s young, aspiring models, help them realize their dreams and be the country’s next fashion icon.
The winners of the Max Fashion Icon 2014 will get a chance of a lifetime of being photographed by Ace Fashion and Bollywood photographer, Jatin Kampani for Max Fashion Calendar. They will also be featured in top magazines like Cosmopolitan, Harper’s Bazaar and Woman’s Health, receive gift hampers worth Rs. 1.25 lakhs, a complete Max Fashion wardrobe and the opportunity to be the face of the next Max season campaign.
In an aim to select the country’s finest, Max Fashion Icon 2014 would traverse through the country’s high fashion cities to scout talent. The auditions are expecting a remarkable response from the great pool of talent that vibrant cities like Mumbai, Bangalore and Delhi have to offer. The selection process would be spread across two stages; City Auditions and City Finales that further culminate into the Grand Finale, scheduled on March 6th, 2014 at Delhi.
The announcement held at Olive Bar & Kitchen, Bandra today, saw Mr. Vasanth Kumar, Executive Director – Max, Jatin Kampani, Ace Fashion and Bollywood photographer, Fashion Designer Gaurav Gupta, Cosmopolitan Editor Nandini Bhalla and Aparna Bahl, leading Fashion Choreograpger in a candid tete-a-tete about Max Fashion Icon 2014. The announcement press conference was also graced by the guest of honor, the ravishing Bollywood actor, Kalki Koechlin.
The national pageant, that promises to change the lives of many, is associated with a panel of experts from a cross-section of industries be it fashion, lifestyle, entertainment or grooming like, Jatin Kampani, Kalki Koechlin, Gaurav Gupta, Malini Ramani, to name a few.
Speaking on the occasion, Vasanth Kumar, Executive Director – Max Fashion India said, “Through Max Fashion Icon, we intend to provide an ideal platform to endow the young and talented men and women to chase their dreams. Max aims at making fashion accessible to all by offering the most stylish merchandise at great prices and democratizing fashion in the country. Max Fashion Icon will foster fresh talent and groom aspiring young models that have the potential and style to achieve success. I wish them all the very best for the future.”
Commenting on the pageant, Jatin Kampani, Ace Fashion and Bollywood photographer, said, “Max Fashion Icon promises a stepping stone to some of the most glamorous faces of Bangalore, Mumbai and Delhi, catapulting them to the world of fame. I’m extremely excited and confident that through this property we could find India’s next style icon. I shall primarily consider contestants that could transpire their personalities and attitudes both on and off camera. I am confident that the winners as well as the other contestants will be able to soon carve a niche for themselves in the glamour industry”
Adding to this, Renowed Bollywood Fashionista, Kalki Koechlin said, “It gives me great pleasure to be associated with Max Fashion Icon and be part of this talent hunt. This pageant will provide a great platform for aspiring models and actors across cities. Coming from the industry I understand how difficult it is to create a foothold in the business of Fashion and entertainment. It is pageants like these that help nudge the right talent and getting them on the fore front. It is extremely important for the contestants to be charged with confidence and a sense of self achievement.”
Source : Sachin Murdeshwar