Celebrating the six year strong and successful partnership with IIFA, Videocon brings an exciting opportunity for fans all over the country to be a part of Videocon IIFA Weekend. ‘Videocon 4K 4 IIFA’ contest offers the lifetime opportunity to the participants to 
attend the most celebrated and iconic Hindi cinema awards, IIFA 2014 at Tampa Bay, USA.The participant will just have to answer 5 simple questions related to Bollywood, IIFA and Videocon to win the contest.
The contest was launched by Mr. Anirudh Dhoot, Director, Videocon Industries at the IIFA Press Conference in the presence of the known bollywood personalities like Saif Ali Khan, Kareena Kapoor Khan, Madhuri Dixit, Anil Kapoor, BipashaBasu and PrithamChakroborty.
Videocon will also be presenting IIFA Weekend in 4K Ultra HD clarity with its latest range of best in class Videocon DDB 4K Ultra HD LED TV, which will provide Bollywood enthusiasts with an unparallel experience in television viewing.
Announcing this contest, Mr. Anirudh Dhoot, Director, Videocon said, “Videocon has been partnering with IIFA for the past 6 years now. Videocon along with IIFA, shares a similar outlook of promoting excellence in entertainment. IIFA is the most awaited Hindi cinema award show due to its grandeur and global presence and we would like to partake in promoting our cinema’s rich heritage, cinematic values and its resplendent beauty to delight every individual with the magic that Indian Cinema creates on celluloid. The ‘Videocon 4K 4 IIFA’ is our endeavour to connect the fans all over with the awards at Tampa Bay, USA.”
Talking about the initiative, Mr. Sunil Tandon, Chief Marketing Officer, Videocon, said, “With the launch of Videocon 4K, we foresee to promote excellence in enhancing the television experience of the IIFA audience. On the onset of the most awaited Bollywood awards of the year, we have announced the ‘Videocon 4K 4 IIFA Facebook contest’, connecting the young and social fan base for them to participate, play and win a chance to experience IIFA in Tampa Bay, USA.”