Mumbai: India’s leading FM radio network, 93.5 RED FM, being the Station for Expression, has once again brought the very 
best of Bollywood & Music closer to its listeners. It has partnered with the renowned Renault STAR Guild Awards for the year 2014. 93.5 RED FM celebrated the best of Bollywood in its very own “bajaate raho” spirit. Not only did they partner with the awards, but also became the first radio station ever to come up with a newly inducted category of award, Bajaate Raho Dialogue of the Year, 2013. Powered by Red FM, the category made audiences and celebrities relive and rejoice their favorite dialogues from the blockbusters in 2013.
Ms. Nisha Narayanan, COO, 93.5 RED FM, said “Star Guild Awards celebrates the best of Bollywood & we are excited to be once again associated with it. We jointly with the Renault Star Guild Awards introduced a new category this year, ‘Bajaate Raho Dialogue of the year’. The award was for the best, iconic and most popular dialogue of the year which has huge mass appeal and popularity. Quite a few dialogues were shortlisted which have a high recall and are quirky, fun and completely in sync with our brand personality. With 38 million listeners our network reaches to, the response in the voting phase has been fantastic. Ranjhanaa’s dialogue proved to be best among the best ones and got the much deserved award!”
Mr. Rajat Uppal, General Manager (Marketing), RED FM on this association said, “Red FM as a brand in the past few years has partnered with the best and the biggest awards the Bollywood and music industry has to offer, with the Renault Star Guild being one of them. We are a young and contemporary brand, and associations like these help us stay young and relevant. With ‘Bajaate Raho Dialogue of the Year Award’ introduced here, we looked out for a dialogue which was impactful and had created an immediate connect with the youth of India. There were some excellent dialogues from big blockbusters of the year which were nominated, but the one from Ranjhanaa definitely proved to the most popular one.”
Speaking on the 9th Renault Star Guild Awards, Mr. Sabbas Joseph, Director – Wizcraft International said, “It has been a wonderful association and we value this partnership with Red FM who allow us to engage audiences across India with Red FM’s excellent listenership base in India. We are pleased to partner Red FM journeying forward as an essential medium to take the Renault Star Guild Awards 2014 to the next level.”
Here’s a peek at the top 5 dialogues that were nominated
· R…Rajkumar : Silent ho ja …Varna Mai Violent ho jauga
· Raanjhanaa: Ye benaras hai, ladka saala yahan bhi haar gaya to jeetega kahan
· Chennai Express: Don’t underestimate the power of a common man
· Ramleela : Meri mardangi ke baare mein aap gaanv ki kisi bhi ladki se pooch sakte ho Meghji Bhai, report acchi milegi
· Yeh Jawani Hai Deewani :22 tak padhai,25 pe naukri, 26 pe chokri,30 pe bacche, 60 pe retirement,aur phir maut ka intezaar…dhatt aisi ghisi piti zindagi thodi jeena chahta hoon
These dialogues became the talk of the town in 2013. To choose & recognize the best dialogue, RED FM asked people to vote on-air through smses and online. One lucky RED FM listener from amongst those who voted, got a chance to watch the 9th edition of the Renault STAR Guild Awards on-ground with the RJs.
Renault Star Guild Awards 2014 will be telecast on 2nd February, 2014 from 8:00 pm onwards on STAR Plus, Movies OK and STAR Utsav.