Mumbai : Reliance Broadcast Network Limited and Star Plus’ biggest entertainment extravaganza, the 4th BIG STAR Entertainment 
Awards 2013 has received outstanding response from television audiences! With lakhs of people tuning in to watch the show, TAM data for Week 1 has revealed that the show garnered an exemplary rating of 5.84 TVRs. The show, which was promoted by 92.7 BIG FM, aired on Star Plus on New Year’s Eve and is India’s first-ever viewer’s choice awards that honours the biggest entertainers in the areas of Film, Television, Music, Theatre and Sports.
Produced by BIG Productions, the 4th edition of the awards honoured the best entertainers of 2013 through 31 unique categories. With an explosive line-up of dazzling and sensational performances by Kareena Kapoor Khan, Salman Khan, Sunny Leone and Elli Avram, the awards this year was indeed a spectacular affair! The extravaganza also attracted India’s leading celebrities such as Amitabh Bachchan, Farhan Akhtar, Shahrukh Khan, Deepika Padukone and Shilpa Shetty Kundra, among others. The show was hosted by the versatile pair of Sunil Grover and Shreyas Talpade. The duo kept the audience entertained throughout the ceremony with their wit, charm and commendable on-stage camaraderie.
Conceptualized by the largest media conglomerates – Reliance Broadcast Network Limited and Star Plus, the 4th BIG Star Entertainment Awards 2013 were instituted to honour exceptional talent within India’s Film and Television fraternity. It is a continued effort to recognize and reward achievers for work done in the previous year – creative as well as technical. The 4th BIG Star Entertainment Awards 2013 was promoted across multimedia platforms which included Reliance Broadcast Network’s leading radio platform 92.7 BIG FM, print, television, outdoor and digital. A mass voting drive was also conducted where thousands of people participated and voted for their favourite entertainers.
Source : Sachin Murdeshwar