Aloft Hotels, the brand that has taken the industry by storm, is set to rock with year end celebrations at all 5 Aloft hotels in India including 
Ahmedabad, Bangalore, Chandigarh, Chennai and Coimbatore presenting its sizzling smash-hit “Live at Aloft Hotels” live music platform series on December 27,2013. Aloft will showcase the hottest on-the-verge artists and bands at Aloft Ahmedabad SG Road, Aloft Bengaluru Whitefield, Aloft Chandigarh Zirakpur, Aloft Chennai OMR – IT Expressway, Aloft Coimbatore Singanallur offering the latest trend in music – with Aloft’s buzzing w xyz bars serving as the stage.
Leveraging the brands passion for music, ‘Live at Aloft Hotels’ aims to attract a larger audience beyond in-house guests, positioning Aloft Hotels as the local go-to hangout to mix and mingle. It also activates Aloft public spaces with the brand’s signature fun-loving social vibe, making Aloft hotels an exciting, interactive destination beyond a traditional hotel experience.
Taking place at the brand’s signature w xyz bar, “Live at Aloft Hotels” serves as a programming platform that features live acoustic performances from emerging artists. It also drives hotel exposure, generating buzz through social media channels, including videos, blogs, and social networking sites. For artists and bands, the performance series promises a venue to connect with new audiences, as well as access to thousands of music fans worldwide.
Pulse Craft will get your feet stomping with a mix of finely crafted repertoire at Aloft Bengaluru Whitefield, while 7even an explosive band performs at Aloft Chennai OMR – IT Expressway. Ivan and Eric form a band called Twin Reverb, they will play popular music from groups like the Beatles, S & G, CSNY at Aloft Coimbatoire Singanallur. Pratyaksh will play Hindi fusion songs that mix tabla, mouth organ with cajon, congos instruments at Aloft Chandigarh Zirakpur. Sunshine Grooves will bring a lively vibe to the audience at Aloft Ahmedabad SG Road. So go on and catch the excitement live in each of your cities and make sure you end the year on a high! For further information log onto http://web2.mtvasia.com/microsite/aloft/
With pioneering initiatives in music, design, and technology, Aloft has reported consistently high guest satisfaction scores since its 2005 launch, reflecting the success of its modern and vibrant design at an affordable price point. Aloft’s social guest experience, with the buzzing re:mix lounge and w xyz bar, has also earned select hotels within the portfolio designations in TripAdvisor’s 2012 “Top 25 Trendiest Hotels in the US” rankings.