Designer Shikhar Vaidya showcased his resort wear collection ‘SINS’ on the second day of India Resort Fashion Week 2013.
The Indian Style moves to the next level with an eclectic range of elements like sensuality, lust mixed with rust, exoticism and seduction.
SINS-Synonym of Indian Style rediscovers the elements of disobedience by class and outspoken grace. SINS is the most modern day brand for the Global Indian Traveler. It brings Indian style closer to the new age Pret-a-Porter Fashion. SINS has tied up with PETA to showcase it’s Vegan Collection.
The Heartless team – Shekhar Suman & Adhyayan Suman graced the show and support Shikhar Vaidya’s endeavour towards PETA.
Shekhar Suman says “I think the collection is super sexy and I am really excited to be here for SINS. This is the first time I have seen such a different concept on beachwear and resortwear There is a lot of strength and maturity in the designs and their theme of duality is well executed.They are aptly living 
upto their brand name “SINS-Synonym of Indian Style”. Collection describes two sides of human behavior which is very much in sync with the two states of Adhyayan in Heartless – conscious and unconscious. ”
Adhyayan Suman says: “The collection was super sexy .the best part about shikhar’s clothes was that anyone can wear them.the bright colours would look super cool at the beach.i wish shikhar all the very best for the future”.
Says Shikhar, “The upcoming movie ‘Heartless’, Directed by Shekhar Suman and starring Adhyayan Suman & Ariana Ayam, pulls off the SINS’ concept of duality in relation to human minds and behaviour really well. My collection describes two sides of human behaviour which is very much in sync with the two state of Adhyayan’s character in the film – conscious and unconscious. My collection is as unique and different as the concept of the film. I’m glad Shekhar and Adhyayan accepted my invitation.”
Source : Lokesh Shastri