Mumbai : Tata Sky launched its ad campaign ‘Phone Ghumao, Tata Sky lagao’ specifying its reach and accessibility 
even to the remotest regions in India. Tata Sky’s last campaign before the yearend sets out to convey the simple fact that if a phone call is possible from any region, so is a Tata Sky connection.
The ad film is about two girls living in the remote outskirts of Ladakh, running in search of network range on their mobile phone. Once they receive some signal and coyly make a call to a call center explaining the address of their ‘kuccha’ hut, they are delighted with the response from the call center executive, who informs them that, ‘Madam aapka phone lag gaya, toh samajho connection bhi lag gaya’(Madam as long as your call reaches us, be rest assured that our connection will also reach you). The voice over then explains that ‘Aap India ke kisi bhi kon mein ho,bas Phone ghumao, Tata Sky lagao’. (Which ever corner of the India you may be, get Tata Sky installed with just a phone call)
The ad leaves a warm feeling about how entertainment at home is now accessible to Indians anywhere on the soil of the country.
Vikram Mehra, CCO at Tata Sky explained on the launch of the ad campaign, “Tata Sky has always focused at providing consumers with convenience & ease of access and has hence invested in developing its sales & service network covering even the smallest towns across the country. As a result of this, consumers located in some of the most remote locations can now install a Tata Sky connection at their homes through a simple call to the Tata Sky Helpline.”