New Delhi: India’s largest radio network, 93.5 Red FM, is back with its unique and exclusive intellectual property – ‘Red Live’ with the most 
anticipated concert of the year with none other than, Mika Singh. To further build on the overwhelming response it has received for the various concerts and music gigs across the country under the banner ‘Red Live’ last year, the station is back with high energy live action for all the music lovers in the city.
The event is sponsored by Binani, Braj Binani Group. Imperior Group is the Gold Sponsor, while Safal Supari and Sargam Electronics are associate sponsors; besides a list of partners who have associated with the concert.
At HUDA Grounds, Leisure valley, Gurgaon on 15th December, The Badmaash of Bollywood- Mika Singh will enthrall the crowds with latest & greatest superhit songs, which have helped him garner admiration of not just the public but also the music fraternity of the country. Mika Singh, is a prolific singer, composer, performer and songwriter. He has belted out many superhit chart-busters from his private albums and Bollywood films. He is considered a highly-acclaimed musician, and most of all a Powerhouse Entertainer. Amongst a wide catalog of smash hits, the prominent ones remain Singh Is Kinng (Singh Is Kinng), Mauja Hi Mauja (Jab We Met), Ibn-e-Batuta (Ishqiya), Dhanno (Housefull), Dhinka Chika (Ready), Desi Beat (Body Guard), Subah Hone Na De (Desi Boys), Pungi (Agent Vinod), Ganpat (Shootout at Lokhandwala), Gabru (Album) and Sawan Mein Lag Gayi Aag (Album), to name a few.
Commenting on this venture, Nisha Narayanan, COO, Red FM said, “On-ground activations are quite important for a deeper engagement with the audience in a medium where one hardly gets to see the Voice one loves. Interactions with listeners on such a platform helps in creating a connect which would stay long after the radio has been switched off. RED Live, one of RED’s key brand extensions, continues to be a powerful marketing tool for Red FM. RED FM has always believed in giving its listeners only Super-hit music. We have followed the same policy for all our initiatives on-air. The natural progression, for us as brand now is to bring the SUPERHIT music and artists behind them, LIVE for our listeners off-air as well. With the Bajaate Raho attitude firmly in place, all the events and concerts that we organize under RED LIVE umbrella also follow the same attitude. After the last concert with Honey Singh in Delhi, there has been continuous action under the RED Live banner with similar events in Kolkata, Bangalore and some smaller towns. Taking the same further, we are now bringing Mika Singh for his Delhi fans, who are crazy about him. We are sure the listeners will have a gala time listening his superhits.”
‘Red Live’ was launched last year with the concert of Yo Yo Honey Singh, which saw massive crowds. Throughout the year, the banner has taken the LIVE experience to the listeners in not just the metros but beyond to the smaller cities as well.
Commenting on the unique property and the upcoming concert, Rajat Uppal, General Manager- Marketing, Red FM, said “It has been a busy and rewarding one year for ‘Red Live’. The team has put its best foot forward to ensure the success of the banner across the country. With the upcoming concert with Mika Singh, we are confident that Red Live will commence the second year in great style. We have plenty to look forward to with various concerts lined up in many of our markets. As an IPR Red Live is turning out to be a good marketing vertical helping Red FM strengthen it’s association with superhit music”
Braj Binani Group, the Presenting Sponsor is proud to be associated with RED FM for this event. Commenting on the initiative, Ms. Bina Verma, MD, Mediamagix, a division of Asian Industry and information Services Pvt Ltd, Braj Binani Group Company said, “At Braj Binani Group, our endeavor is to connect with our consumers through various touch points. The Mika Live Concert gives us a platform to reach out to our target audience with multi media offerings like On-Ground, Press, Radio and OOH Media. Music being a great entertainer, it makes more sense for us to be part of the entire activity.”
Tickets for the concert are now available at www.bookmyshow.com