New Delhi: The much-anticipated film, Half Girlfriend – slated to release on May 19, 2017, has already struck a chord with the audience for its pleasant music compositions and youthful appeal. The film starring Arjun Kapoor and Shraddha Kapoor and 
directed by Mohit Suri has a massive range of different looks on display. Keeping in mind the trendy, glam and stylish looks of Shraddha Kapoor in the film, the makers have tied up with Roposo, India’s favourite fashion social network!
Roposo users and fans can engage and stay updated on all fashion trends from the movie, through regular updates on the portal. As part of the promotional activities, Roposo will not only deconstruct the looks sported by Shraddha Kapoor – which go from sporty to glam – but will also be running two exciting contests around the film, which will also be shared by the lead actress. The lucky winners will stand a chance to win signed Half Girlfriend merchandise along with 2 movie tickets each.
The contests will be held between May 3 and May 8 and from May 12 to May 19, respectively. The contests require a user to post an image with their better half and replicate Shraddha’s look from the film. Users can also catch a glimpse of the movie through Half Girlfriend’s profile on the fashion social network, where all the promotional activities will be released. There will be stylish stickers designed for the film to enhance the excitement before the launch, along with customised movie notifications, that will be provided on the app around the release date. There will also be a trend search filter for the movie on Roposo for 2 weeks. All the exclusive content will be shared on Roposo, through social media and emails.
Commenting on this initiative, Roposo spokesperson Mayank Bhangadia, CEO & Co-founder, said, “We are happy to be the official social media partner for the much awaited movie – Half Girlfriend, which is already creating ripples for its music and chic fashion. Shraddha Kapoor sports the trendiest looks in the movie, and through this partnership, our users will get a ready access to all the latest style statements by the lead actress. We are certain that this association will attract more viewers to the unconventional love story.”
Ruchikaa Kapoor, Head of Balaji Motion Pictures, says, “The strategic association of Half Girlfriend with Roposo organically helps integrate young India’s favourite flavours – Fashion & Bollywood! While Shraddha’s distinct looks across Delhi, Patna and New York have already set a trend of sorts, we’re overwhelmed to give our audiences and fans an exclusive access to it all, through Roposo. Shraddha’s fans and other fashionistas on Roposo will be able to exclusively catch all the latest trends shown in the film, and take cues from their favourite actors’ looks and wardrobe. Half Girlfriend… full fashion.”
Mohit Suri’s Half Girlfriend is an adaptation of Chetan Bhagat’s novel by the same name, and is schedule to release on May 19, 2017. Roposo, that has renowned Bollywood celebrities active on its platform, will further boost its brand offering by shooting up the ante as the most exciting space for all kinds of style inspirations and trend reports.