Amit Kumar, son of the late legendary singer Kishore Kumar gave a momentous tribute to his father on the occasion of his 86th 
birth anniversary on 4th August.
The multi-talented singer launched his album “Baba Mere” under his new music banner Kumar Brothers Music in the presence of prominent dignitaries.
All the songs are composed by Amit Kumar and written by Leena Chandavarkar Ganguly. Music Arrangement is done by Ramesh Iyar, Gaurav Vasvani, Sumeet Kumar.
The CDs of this album will be available on Amazon.in and www.kbmindia.in
Talking about the digital and the on ground marketing campaign, Amit Kumar quotes, “Instinct Media have been instrumental in designing the due course of the launch as well as offering a digital platform for fans across the globe to connect with the album and me apart from also roping in Saavn as the exclusive streaming partner for the album.”
Instinct Media, a Digital media agency based in Mumbai helped Amit Kumar and KBM go digital. They provided end-to-end digital solution from selling CDs online on Amazon, Social Media promotions and tying up with Digital Music streaming platforms on Saavn. The music video launched on Youtube got amazing response with and created a buzz on twitter on the day of launch by reaching 5 lakh users.
Source : Lokesh Shastri