Mumbai : Sunsilk, India’s premium hair care brand announced a one-of-its kind association with Eros International’s upcoming 
romantic comedy film ‘Tanu Weds Manu Returns’, directed by Aanand L. Rai. Through this unique partnership, fans across the country can win a chance to celebrate their own wedding sangeet in style, with none other than Tanu and Manu and make it the ‘Jashan of the season’. All they need to do is – buy Sunsilk and give a missed call on 1800 2670 786 to win their fun filled sangeet party with the Bollywood superstars.
What’s more? To celebrate the most awaited wedding of the year, Sunsilk hosted a ‘Jashan mein Tashan’ sangeet party with the cast of Tanu Weds Manu Returns, filled with dhols, drums, dance and music. The glittering event saw Tanu and Manu shake their leg along with the Nooran sisters. Then, Kangana and Madhavan unveiled the ‘Sunsilk Jashan mein Tashan’ pack – a celebration styling kit. It is the perfect partner for all occasions this wedding season, ensuring that every girl has prep-condition-styled hair that is always on her side.
This film, a sequel to Tanu Weds Manu (2011) has Kangana Ranaut and R. Madhavan reprising their roles from the original. While the first film delved into pre-marriage complexities, the sequel explores the conflicts in marital life. The plot is funnier and more twisted as Kangana plays two distinct roles in the film – that of the Bindass Tanu and the Independent Datto. To bring alive these two diverse characters, Kangana has used her hair to create dramatically different looks. And now with Sunsilk every girl can sport the look of her choice, be it Tanu’s bouncy curls or Datto’s spunky short hair.
Speaking about the association and the movie, Kangana said, “. For a fun and celebratory film like Tanu Weds Manu Returns, it was important for us to partner with a brand that would fit perfectly with the young attitude and expression of the characters from the film. Since hair plays such a big role in creating two distinct looks for the diverse characters of Tanu and Datto, we couldn’t have found a better fit than Sunsilk to associate with.”
Weddings are all about non-stop celebrations where girls are excited about trying out different looks for different occasions. And what better accessory than your gorgeous hair to help you add that extra bit of ‘tashan’ to every jashan. So whether it’s the haldi, sangeet or baraat, with Sunsilk – jab baal ho saath, toh ban jaaye har baath.
Krishika Lulla, Producer, said, “Tanu Weds Manu Returns is a complete family entertainer that will appeal to every household, especially girls across India. Sunsilk, being a leading household brand especially for young girls, was a perfect fit for us to reach out to our audiences who would relate to the characters of Tanu & Datto from the film.”
Srirup Mitra, General Manager- Hair care at Hindustan Unilever Ltd, said, “Sunsilk celebrates a 20 something girl’s confidence to express herself through her hair. Tanu Weds Manu Returns is a perfect fit for us since the female lead in the movie-played by Kangana, personifies the spunky, vibrant Sunsilk girl. With the help of Sunsilk, young girls can get the look of their choice for all occasions this wedding season. Additionally, our truly exclusive and creative contest will allow fans to win a chance to celebrate their sangeet with Tanu and Manu. We are confident that this partnership will bring more excitement for our consumers.
Amin Lakhani, Leader South Asia, Mindshare said, “For every young Indian girl, her hair has often played a transformative role during special occasions. Sunsilk for years has been her shampoo/partner that has enabled this. As Kangana Ranaut reprises her iconic role in Tanu Weds Manu Returns, where her transformative look for the movie hinges solely on her hair, it got us very excited as it mirrors the Sunsilk ideology. We look forward to the film and Sunsilk resonating with the independent young Indian girl of today.”
So be ready to add tashan to zindagi ke jashan with Sunsilk, and ensure that you hair is always on YOUR SIDE!
The movie releases in cinemas on 22nd May 2015.
Source : Sachin Murdeshwar