New Delhi: On the basis of the recent 5th edition of the Brand Trust Report, PVR Ltd has come into sight as the most trusted brand of the year under the Entertainment category. PVR Ltd, the largest cinema exhibition company now stands to be the number one company in the Cinema Display.
The Brand Trust Report, which was conducted with 2373 influencer- respondents from 16 Indian cities across industry, has been a strenuous exercise for two years. The results have been churned out from more than 450 filed personnel, devoting 13,000 hours of total research time. Nearly a collection 5 million data points and a study on 19000 unique brands, PVR emerging out as the most prominent multiplex chain proves its strong reach and influence over the patrons.
At the award presentation from Trust Research Advisory (TRA), Mr Gautam Dutta, CEO, PVR Ltd, said, “We are honored to be ranked number one in the cinema display category. It’s is a privilege to be awarded by The Brand Trust Report, India and to be felicitated as the top most company in the Entertainment category. This is indeed encouraging and gives one tremendous push to perform even better and achieve even more in the future. I would like to thank the jury members and congratulate everyone who has been recognized for this prestigious roll of honor.”
Mr Sachin Bhosle, Research Head, Brand Trust Report, while presenting the award added, “Brand PVR, which began in the year 1997, has revolutionized the way India watches movies. It is no wonder then that the brand is ranked as India’s Most Trusted Cinema-Display brand as per ‘The Brand Trust Report – India Study 2015′. The Brand PVR has been listed consecutively in the last three studies as the most trusted in the super category of Entertainment.”
PVR has been a great catalyst in bringing the revolution in the multiplex industry. Completing 20 years of successful journey, today PVR stands as the leading multiplex chain of India with 471 screens at 106 properties in 44 cities. With its robust expansion plans, the company aims to cross the mark of 500 screens by the end of the year. The multiplex chain focuses on providing patrons with a world class cinema experience in both metros as well as in smaller cities.
A few other distinguished companies listed in the entertainment sector are Fun Cinemas, UTV, T- Series and Appu Ghar.