Delhi : PVR Ltd, the largest multiplex chain of India, announced a tie up with CJ 4DPLEX, the 
world’s first 4D cinema company at CinemaCon, Las Vegas. With this, PVR will launch 4 DX technology this year at their first Superplex, a 15 screen multiplex at Logix City Centre in Noida, India.
From pioneering the multiplex culture in India to offering online ticketing services to launching a loyalty programme for movie-goers, PVR has been a company of many firsts. With this technology, movie enthusiasts will be able to witness an enthralling 4D experience. The 4 DX features include motion, wind, lightning, vibration, fog, rain, snow, rainstorm and scents that go far beyond 3D; it will offer a complete visual, aural, olfactory and tactile experience to cinema viewing.
Addressing the media, Mr Gautam Dutta, CEO PVR Ltd. said, “India is a land of cinema lovers. The country has an immense potential to both produce and consume movies in various formats. Introducing 4DX will be another step to offer finest movie experience to our patrons here. PVR has always aimed to give the best to its audiences and we see a promising future for this technology in our country.”
Mr Byun Hwan Choi, CEO of CJ 4DPLEX said, “Our partnership with PVR Ltd. is a great opportunity for 4DX to accelerate expansion in the world’s largest film – producing country. Being loved by the Indian moviegoers is a worthwhile challenge for us, and we are eager to achieve it. We look forward to a successful partnership with PVR.”
PVR, with its robust expansion plans, presently has more than 470 screens successfully running in the country and aims to cross the mark of 500 screens. As PVR expands its operations pan India, PVR is present over in India with 471 at 106 properties across 44 cities.