Mumbai: Following the successful run of the first season of India’s biggest comic talent hunt, Mumbai, today, witnessed the grand finale of Hajmola Chatpata No. 1 Season 2. As 14 finalists took centre stage to battle for one of the most coveted comedy champion titles, it is the one who exhibited the most spontaneity, charm, wit and comic timing who made it to the top, earning the title along with a chance to meet and greet superstar Ajay Devgn. Despite the fierce battle among 14 deserving participants, Saddam Shaikh hailing from Aurangabad, Maharashtra exhibited an unparalleled talent for comedy and was declared as the proud winner of Hajmola Chatpata No. 1 Season 2. With perseverance, passion for the genre, sincerity and utmost hard work, the 14 finalists who made it through the rib-tickling yet competitive journey of registrations and vigorous selection processes finally faced the judges with Saddam not only winning the most popular title in the comic space but also t
he opportunity to mark his television debut on leading television channel – BIG Magic.
The four month long campaign that encouraged people from the remotest and most rural towns and villages across has finally come to an end with the culmination of a fierce battle among over 10,000 participants belonging to UP, Bihar and Maharashtra. 14 chosen participants who earned their spot at the grand-finale to win the most sought-after title in the comic talent hunt space – Hajmola Chatpata No. 1 had to win over the hearts and laughter of celebrity judges Ajay Devgn himself along with judge and television actor, Sumit Vats and last year’s winner and judge of Season 2, Harsh Saxena.
The campaign that recognised stand-up comedians was thoroughly supported by Ajay Devgn, Brand Ambassador, Hajmola and Celebrity Judge, Hajmola Chatpata No. 1 Season 2 who went all out through radio and television campaigns to encourage people to come forward and register themselves. Hajmola along with India’s No. 1 FM station, 92.7 BIG FM also came together to reach out to people across the nooks and corners of the country through digital platforms like Facebook, the Hajmola Chatapata No. 1 website as well as the 92.7 BIG FM website. To amplify the registration process, 92.7 BIG FM also leveraged its largest 45-station network to reach out to people across the country. Taking the initiative a step further, 92.7 BIG FM’s RJs took to their wheels through van and mall activations across cities like Agra , Varanasi ,Kanpur , Meerut , Goraghpur, Allahabad, Pune, Aurangabad, Nashik and Patna amongst others to encourage people to register and showcase their hidden potential in the comedy sphere.
Commenting on the entire campaign, Brand Ambassador, Hajmola and Celebrity Judge, Hajmola Chatpata No. 1 Season 2, Ajay Devgn stated, “I have wholeheartedly supported this huge Campaign and encouraged participants to come forward and display their hidden talent. I have done various comic roles myself and am of the view that making people laugh is a difficult thing to do and that those who genuinely have the passion to make people laugh should certainly come forward since it is the best gift one can give himself and others too.” He further added, “I am happy to see that so many people from the remotest of areas came forward and participated in the ‘Hajmola Chatpata No 1’ contest which was organized by Hajmola. It was a great opportunity to showcase your talent to the rest of the world, become famous and make people laugh. I wish all the best to all the Finalists and May the best one win.”
Speaking of the success, Mr. Vineet Mittal, Business Head, BIG RURAL, stated, “After receiving a tremendous response during the first season of Hajmola Chatapata No. 1, we have not only enhanced our mind share but our sales and distribution has also grown three-fold. We have successfully managed to reach out to people in the most remotest areas of the country and have drawn in over 12,000 registrations. We are truly happy to have Dabur on board with us for this unique partnership and to see our relationship mature the way it has is humbling. We look forward to creating many more such partnerships in the future to give way to many more properties that are entertaining and far-reaching.”
Commenting on the campaign, Mr. Ayan Chaudhuri, Brand Head- Digestives, Dabur India Ltd said, “Hajmola, a tasty, fun filled brand is the leading player in the branded digestive tablet market in india, endorsed by leading bollywood actor Mr. Ajay Devgn. Ajay Devgn is an immensely popular actor entertaining varied audiences across ages and cross sections of society in his unique style. Likewise, Hajmola goes beyond being a do-good tasty product but delivers consumer delight through newer formats and variants to keep delighting its consumers, in its unique chatpata way. The Hajmola Chatpata No. 1 initiative’s genesis stems from the brand’s inherent Chatpata core of which a natural extension is to keep alive humor and fun in the lives of people.” Open a pack or bottle of Hajmola tablet and one can be sure it will make one salivate because of its unique irresistible taste, it promotes a sharing culture, which is just as true of our Indian culture as its unique chatpata taste. “The Hajmola Chatpata No. 1 initiative with 92.7 BigFM intends not just to add humor and entertain people but also scout, identify and thereby encourage comic talent, so what better way than this”, says Mr. Chaudhuri.
Source : Lokesh Shastri