Despite the fact that it is not the main shopping season, retailers eagerly await this occasion to lure consumers with a bonanza of products and offers.
Valentine’s Day is one of the major events on the retail shopping calendar around the world. Gone are the days when, Valentine’s Day, was only an occasion for lovers to express their emotions, it has now changed into a major retail happening.
There is a cut-throat competition between e-tailers and brick and motor stores. Both are splurging on promoting their brands on this season of love. Likenaaptol.comhas lot of offers for women, like combo of earrings and neck piece of pearl jewellery on the other hand shopclues andhigh5store.comtoo has something different and unconventional for couples as they say flowers, platinum or diamond jewellery and branded apparel remain the most preferred gift items, the demand for ‘something different’ is growing in the metros.
As the time is changing the consumer behavior is changing too, we see a change in consumer gifting patterns, and there are lot of option these days’ consumers prefer new gifting options, leaving behind the conventional ones. Though, flowers and chocolates still remain one of the major gifting options for lovers in the age group of 18-24; whereas, gadgets, watches, lingerie and expensive jewellery are some of the gifting options preferred by people in the age group of 25.