New Delhi : Starwood Preferred Guest, SPG, the award winning guest loyalty program from Starwood Hotels & Resorts Worldwide, Inc. (NYSE:HOT) was awarded ‘Favourite Hotel Loyalty Programme’ at the fourth edition of the prestigious Condé Nast Traveller India Readers’ Travel Awards 2014. Condé Nast Traveller Readers’ Travel Awards, internationally recognized as a benchmark for excellence in the travel and tourism industry, are adjudged by the most important stakeholders – the travellers themselves. The judging criteria for this category was based on alliance partners/brands, customer service, ease of use, frequency and promptness of communication, network of member hotels and the reward system for the guest.
Dilip Puri, Managing Director, India and Regional Vice President, South Asia, Starwood Hotels and Resorts received the award at a glittering ceremony held recently. Speaking on the occasion he said, “We are delighted to be recognized by the discerning Indian traveller and influential readers of Conde Nast Traveller. SPG is creating new loyal members for our 9 brands. Today, one out of every 2 guests at Starwood Hotels in India is an SPG Member. India is one of Starwood’s key markets and our nine lifestyle brands are resonating with travellers. Through SPG we are building emotional connections with our guests and creating “loyalty beyond reason”. We continue to innovate and create newer and unique value added benefits and personalized experiences to engage with our members.”
“We want to thank the readers of Condé Nast Traveller India for voting for us. This award is truly a testament of our innovative guest loyalty program and our guests agree with SPG membership in India doubling every 2 years since 2007,” said Irene Lin, Director, Distribution, Loyalty and Partnerships, Starwood Hotels & Resorts, Asia Pacific. “As we amp up digital, mobile and social innovations from SPG Keyless to SPG moments; Starwood Preferred Guest will continue to revolutionize and cement our position as one of the leaders in this space.”
The Condé Nast Traveller India Readers’ Travel Awards are closely watched, as they are a barometer of the market’s changing tastes and preferences. Its discerning audiences are influencers in travel, and vote for their favourites across various categories. With no nominations for the award categories and voting left open to readers, Condé Nast Traveller Readers’ Travel Awards are considered indicative of what discerning travellers really want and enjoy. The awards honour the best in the industry.
Starwood Preferred Guest (SPG), recently introduced SPG Keyless, the hospitality industry’s first mobile, keyless entry system allowing guests to use their smartphone as a key. For more information on SPG Keyless, please visit spg.com/keyless.