The founder of an integrated marketing agency Focus Group todeveloping a proprietary online platform for kid’s maybe unheard of’. An entrepreneur with acumen to identify opportunities and ideas, and invest in people/ ideas to develop something innovative was extended with the first of its kind online ecosystem for kids, worldoo.com. Till date, worldoo.com has beenone of his most passionate mandates, conceived and built with a focused objective and the best possible way to describe his ideology and ways of working.
This destination for children was created to interact and engage online being their first steps to the ‘wild web world’. Whilethe platform was launched in April 2013, his introspective nature and the quest to reinvent content for kids online, led him to the first of its kind feedback campaign. The campaign known as ‘Let’s Build’ was launched in November 2014, inviting his audience of children, parents and educators to put forth their views on what they would like to see on a platform that is exclusively designed to cater to children. After almost two decades in the industry, he understands the need to innovate and reinvent.Working for close to a decade with experts in the marketing industry the launch of Focus group an integrated marketing communications set up in the dawn of the millennium was his first set up.
Growing from one service to the other across sectors and brands, he also soon realized the need of consolidating and focusing towards new age businesses. Which led to the investment in some of thefast growing and futuristic services ofincluding A marketing communications firm in Dubai),2 Social Networking Platforms and Dubai’s first UX/UI digital agency.A firm believer of the thought that, if you want to do something new, you have to stop doing something old, Monish has been constantly evolving his team and the channels that would go beyond the obvious is his matra.
source :Lokesh Shastri