Bengaluru: Radio Mirchi 98.3 FM, Bengaluru’s hottest radio station has brought a new 
dimension in the way the city sleeps with their new show Lifeu Ishtene. Lifeu Ishtene is a series of narrations by the show’s protagonist and Bangalore’s latest celebrity RJ – Malavika Avinash and promises to inspire Bangaloreans to achieve the impossible through renditions inspired by real life heroes.
Lifeu Ishtene promises to touch the hearts of listeners of all age and demographics, by taking listeners through the extra-ordinary struggles of the common man as well as noted personalities across the state. The subtle yet strong narrations by Malavika Avinash, motivates the city’s listeners while taking them on a journey of passion, commitment and perseverance that scripted the real-life success stories of unsung heroes.
The show which airs during the night band between 9 pm to 11pm between Monday to Friday, aims at being progressive and brings a ray of sunshine to listeners while celebrating the can-do attitude of those who have shown the spirit of accomplishment.
Speaking on the show, Malavika Avinash, host of Lifeu Ishtene said, “This is a fantastic initiative from Radio Mirchi to motivate and inspire people. I see this as a great opportunity for me as well as the listeners to meet real life heroes and listen to their inspiring stories. Though it is the first time as an RJ for me, hosting Lifeu Ishtene has made me extremely happy and at ease, Thanks to Radio Mirchi for giving me this wonderful opportunity”
Sharing her views, Rashmi S, the station head at Radio Mirchi Bengaluru said, “Radio Mirchi’s new show Lifeu Ishtene is aimed at bringing a new facet across radio’s night time band. The show is an inspiring take on the lives of the unsung heroes of the city who have struggled and yet achieved the impossible. It is a commoner’s perspective on their journey and how they overcame hurdles. Malavika Avinash’s fruity voice brings in the element of freshness in each of the narrations and yet captivates listeners whilst motivating them.”
Tune into Radio Mirchi 98.3 FM to hear Lifeu Ishtene from Monday to Friday between 9 pm to 11 pm