Social shopping celebrates social media! The one stop shop for a curated collection of fashion accessories, Pipa+Bella collaborates with India’s leading entertainment blog, MissMalini com to create a limited edition collection of social media charms. Inspired by the fast paced, trending, social community that lives and thrives online, the designs of this collection have been hand-picked by their readers, and for their readers.
Keeping in line with the aesthetics and international trends that define Pipa+Bella, each charm has been meticulously crafted to reflect the many facets of social media and our virtual world today.
“We are very excited to be collaborating with MissMalini. Not only is she our friend, but also a great influencer for young social media consumers. This collaboration has allowed Pipa+Bella to enter a new space and introduce our customers to something fun and personalized”, say Shuchi Pandya and Komal Goel, Founders of Pipa+Bella.
Together with her Bollywood crazy, fashion forward, pop-culture obsessed team, MissMalini has created 9 unique charm designs and a matching bracelet for this collection, chosen to represent the personality of the blog, and more importantly, its readers. A heel for the fashion monsters, a camera for the movie buff, a martini glass for the party lovers, OMG & XOXO for the MissMalini punch line followers, and many more – there’s something for everyone, so readers can create the charm bracelet that reflects them best!
Speaking on the occasion, Malini Agarwal, Founder of MissMalini says, “Ever since “MissMalini” turned into a full time job for me I’ve dreamt of having a line of clothes, jewellery, makeup, games, gadgets, lunch boxes – you name it! I feel like #MMLoves represents all things awesome, that I myself would love to wear, flaunt and gift! When it came to taking a new spin on the classic charm bracelet I thought it would be fun to have charms that represent a bloggers life!
Everything from our take on social media iconography, to my little pink camera and “hashtags” have made it to the chain. This one goes out to all the truly #geekchic and stay tuned, because there’s LOTS more to come!”