Mumbai : H&R Johnson (India), India’s leading integrated lifestyle solution provider today announced that in its marketing efforts to promote Johnson Tiles across different media has 
done an in-film branding with the biggest upcoming Bollywood movie of this festive season “Bang Bang”. This much awaited action film stars Hrithik Roshan and our brand ambassador Katrina Kaif.
Commenting on the associating Mr. Sushil Matey, Chief Operating Officer H&R Johnson said, “We are delighted to associate with the most awaited movie of the year Bang Bang. Johnson today is in the process of reinventing its brand and be seen as international, contemporary, relevant, modern and young. Our brand ambassador Katrina and the film represent the same values and we feel that this association will help reinforce this and also appeal to a larger cross section of India, which is young and with disposable incomes.
The in-film branding association with the film is across select scenes and the lead song of the movie “Tu Meri” which has been released in Youtube as well as across all TV channels. The song has since gained huge popularity generating tremendous response in the online and TV medium. Over the next few weeks H&R Johnson shall also be leveraging select branding at various House of Johnson stores and other premium dealer outlets across the country.
Source : Sachin Murdeshwar