Delhi: Like OK announced a new dance and stunt based reality show Dare 2 Dance at a press conference held at Le Meridian Hotel in New Delhi on 3rd September ’14. The show is set to be shot in South Africa with Akshay Kumar as the host and will see ten contestants battle it 
out with their dancing skills while fighting their fears such as height and water etc. The show is all about daring to take risks and re-inventing oneself, and that explains the tagline, “Jiski life mein dare nahi, uski khair nahi.”
Executed by milestone connect the experiential division of Milestone Brandcom, the event started with a dance performance by Emille Callion, a professional dancer from Paris and Sanam Johar. Akshay Kumar later took to the stage to talk about the show and interact with the contestants and media. Talking about the show, Akshay Kumar said, “What I like the most about the show, is the fact that it puts the contestants out of their comfort zone and challenges them. I’ve been so excited about it, right from the word go, and it’s been an amazing experience for all of us. Even I’ve done things in the show which I’ve never done before!”
Ajit Thakur, EVP & GM, Life OK said,” At Life OK we have always believed in being daring and bold. Ever since our launch, we have offered our viewers, content which is very different from what’s offered on television today. Dare 2 Dance, is a big milestone for us in our journey to offer differentiated content. There are many firsts in Dare 2 Dance, which I can promise, our viewers would have never seen before. And we couldn’t think of anyone better than the superhero of action and dance, Akshay Kumar, to have anchored this show. So, I’d just say, enjoy the dare and the dance, over the next few weeks.”
With the show’s marketing campaign taking off across all mediums such as print, outdoor and television, Dare 2 Dance has created a buzz around the country with its innovative concept. Known for creating disruptive and unconventional content, Life OK’s new show is sure to grab eyeballs as it goes on air from 6th September ’14.