Mumbai : On 15th August the Wadali Brothers enthralled one and all with their live performance in Mumbai at Mirchi Live’s Independence Day Concert. A packed 
house at Sri Shanmukhananda Chandrasekarendra Saraswathi Auditorium witnessed one of the best performances by the duo as they entertained the audiences with a beautiful offering of Sufi music.
The idea to bring The Wadali Brothers and The Independence Day celebrations together was crafted by Radio Mirchi keeping in mind the sensitivities of the occasion. The artists delivered some of their best melodies against the perfect setting of a day that salutes the common bond of unity amongst everyone in the country.
This, like many other concerts produced by Mirchi Live over the past year has been exceptionally successful. The audiences were delighted to have experienced music at its best delivered by the maestros of Sufi music and so were the organizers of the show, Radio Mirchi. The promotional campaign for the event took on a multi-platform approach and spanned over radio, print and digital platforms.
Mirchi Live is presented by LIC, Powered By New India Assurance Company Limited, In Association with ONGC and is an initiative by Radio Mirchi.
On the occasion of the 68th Independence Day, The E.D. of LIC Mr. Niraj Agarwal said, “LIC wishes a very happy Independence day to all ! In a progressive nation like India, LIC has always been committed to the growth of the nation and has remained the hallmark of every Indian’s trust in the life insurance sector. Let the spirit of unity thorough this music concert make each one of us proud of our country.”
Commenting on ‘Mirchi Live’ Hitesh Sharma, COO, ENIL said, “The objective was to pay respect to this iconic day through the medium of music and that’s what we achieved. The Wadali Brothers were the perfect choice to deliver a salutation to a day that holds a very special feeling in the heart of everyone in India. The Intellectual Properties team at Radio Mirchi endeavors to deliver many more such delightful experiences to our listeners and music lovers all around India in time to come.”