Mumbai.As producers find innovative ways to MARKET their movies, the makers of 
LATEEF- the king of crime have found a unique way. Free T-Shirts and tea mugs are being distributed with movie posters on it. To their surprise, the movie makers have found that the children are more likely to wear the T-Shirts and move around.
The movie ‘Latif – The King of Crime’ is based on Gujarat Mafia of 1980′s and is set to release on 1st August 2014. The Director is Sharikh Minhaz and the producer of the movie is Kewal Krishna.
Director Sharique Minhaj says,” Children are more likely to wear a T-Shirt and go out to play and roam. Adults may or may not wear it immediately. The efect is being already seen in terms of visibility.”