Mumbai : The world’s most iconic sneakers, the superstar was launched in the city today, with the country’s’ most original artists serving a heavy dose of bass and funk. Dualist Inquiry, NUCLEYA and Madboy-Mink expressed their individual styles of music to celebrate this classic that has represented originality for over 40 years.
From the court to the streets, the superstar has evolved from a revolutionary basketball shoe to an iconic symbol in hip-hop culture. Now, the most sought after street fashion sneakers has turned its swag on to the next level, with more exciting colors and styles this season.
Talking about the Superstar, Tushar Goculdas, Brand Director- adidas India said, “The Superstar has gained iconic fashion status over the years. The coolest sneakers on the planet for the most creative and stylish personalities, and you saw it here tonight. You can never go wrong with the Superstar and we are excited to introduce a whole new range in India to bring more freshness to street fashion.”
Talking about the evening Dualist Inquiry aka Sahej Bakshi said, “It feels great to be part of the adidas Originals Superstars night. I try to make every gig I play a special and unique experience, and what makes tonight even more special, is that I played along with my talented friends Nucleya and Madboy/Mink.” Adding to that Nucleya said, “This is certainly an all original evening and I thoroughly enjoyed celebrating this icon from adidas Originals. A great night with an awesome crowd, always brings out the superstar in me”
The latest Superstar starts at Rs. 4,999 and is available across all adidas Originals stores in the country.
Source : Lokesh Shastri