Mumbai : Milestone Brandcom has done it again by bagging 17 metal wins for their expansive and impressive portfolio work executed over the previous year at the Outdoor Advertising Convention ‘14 (OAC ’14). Held at Grand Hyatt in Goa, the 10th edition of the much awaited event concluded on 5th July ‘14 and saw participation of the entire industry.
Milestone Brandcom was the talk of the industry as it bagged 5 Gold, 7 Silver and 5 Bronze awards from a whopping shortlist of 56! Amongst the winners were the much documented campaigns for 24, McDonalds, Khatron Ke Khiladi etc.
In the nascent outdoor advertising landscape in India, few have been able to match up to the success of Milestone Brandcom and the OAC ’14 awards stand testament to it. An award is the a huge motivation for any advertising campaign and as the face of the brand, only the OOH medium needs to be used effectively to convey the brand essence and create recall in the consumer mind. Winning at prestigious award platforms such as the OAC, acknowledges the excellence in creativity of thought and execution on the part of the agency and encourages them to challenge themselves further, year on year. Milestone Brandcom has created a trademark in the industry by showcasing some of its finest snippets of authentic work, built purely to benefit the brands.
Speaking on the accolades, the man of the moment, Nabendu Bhattacharyya, Founder & MD said, “This is a huge moment for us as for the first time an Agency has been nominated in 56 categories and has won 17 awards at the OAC! We have had another incredible year in the industry and have managed to come out with very conventional and successful campaigns again. All of this would not have been possible without the hard work and continued support of the entire team at Milestone, our colleagues, clients, media partners, stake holders and well-wishers! We hope to keep up the good work and achieve many more milestones in the future!”
Milestone Brandcom is the largest independent home grown OOH integrated agency. Milestone is also the youngest & most awarded OOH Agency in India. Founded merely 4 years ago, Milestone has already disrupted the status quo & creatively altered the conventional face of the OOH Industry whilst challenging the largest of advertising networks.
At a time when the Outdoor Advertising industry is growing at rate of 7% and its size being pegged at 1900 cr, Milestone Brandcom’s success is a noteworthy one where a single entity has managed to prove that strategic and innovative outdoor advertising can deliver much more than conventional streams.
Milestone Brandcom was presented with the following honors at the OAC 2014:
Category | Award | Campaign |
2.C Entertainment & Media | GOLD | Aap Ko Rakhe Aage, ABP News |
2.G Retail Brands | GOLD | Double is Back, McDonald |
2.K Clothing, Footwear & Accessories | GOLD | Stylish Eyewear, Titan Eye+ |
3.A Campaign of the year | GOLD | Aap Ko Rakhe Aage, ABP News |
3.E Outdoor Media Plan of the Year – National | GOLD | Aap Ko Rakhe Aage, ABP News |
1.A Traditional Billboards | SILVER | Farmer Suicide, Times Of India |
2.A Telecom | SILVER | Open Up, Tata Docomo |
3.A Campaign of the year | SILVER | Khatron Ke Khiladi, Colors |
3.B Innovation of the Year | SILVER | Double is Back, McDonald |
3.D Outdoor Media Plan of the Year – Local (Only one city) | SILVER | Farmer Suicide, Times Of India |
3.G Activation | SILVER | Aap Ko Rakhe Aage, ABP News |
5. A Best Format Innovation | SILVER | Double is Back, McDonald |
1. D Alternate Media | BRONZE | Double is Back (Only burger), McDonald |
2.E FMCG | BRONZE | You. Me. Engage Deo Sprays, ITC, Personal Care |
3.B Innovation of the Year | BRONZE | Khatron Ke Khiladi, Colors |
3.D Outdoor Media Plan of the Year – Local (Only one city) | BRONZE | Aashiqui 2, Sony Max |
5. A Best Format Innovation | BRONZE | Aap ko rakhe aage, ABP News |
Milestone Brandcom was shortlisted in the following categories:
Sr No |
Code | Category | Campaign | Brand |
1 |
1.A | Traditional Billboards | Farmer Suicide | Times Of India |
2 |
1.D | Alternate Media | Speed Redefined | Tata Docomo Photon Max |
3 |
1.D | Alternate Media | One Powerful Idea | One Powerful Idea |
4 |
1.D | Alternate Media | Double is Back (only burger) | McDonald |
5 |
1.D | Alternate Media | Khatron Ke Khiladi | Colors |
6 |
2.A | Telecom | Open Up | Tata Docomo |
7 |
2.B | Financial Services | The new Mobile App | Axis Bank |
8 |
2.C | Entertainment & Media | Aap Ko Rakhe Aage | ABP News |
9 |
2.E | FMCG | You. Me. Engage Deo Sprays | ITC, Personal Care |
10 |
2.G | Retail Brands | Double is Back | McDonald |
11 |
2.K | Clothing, Footwear & Accessories | Stylish Eyewear | Titan Eye+ |
12 |
5.A | Best Format Innovation | Aap ko rakhe aage | ABP News |
13 |
5.A | Best Format Innovation | Double is Back | McDonald |
14 |
5.A | Best Format Innovation | Double is Back (Burger) | McDonald |
15 |
5.A | Best Format Innovation | Khatron ke khiladi | Colors |
16 |
5.A | Best Format Innovation | Bhag Milkha Bhag | Viacom 18 |
17 |
5.A | Best Format Innovation | One Powerful Idea | UTC |
18 |
3.A | Campaign of the year | “24″ | Colors |
19 |
3.A | Campaign of the year | Aap Ko Rakhe Aage | ABP News |
20 |
3.A | Campaign of the year | Aashiqui 2 | Sony Max |
21 |
3.A | Campaign of the year | Khatron Ke Khiladi | Colors |
22 |
3.A | Campaign of the year | Open Up | Tata Docomo |
23 |
3.B | Innovation of the Year | “24″ | Colors |
24 |
3.B | Innovation of the Year | Aap Ko Rakhe Aage | ABP News |
25 |
3.B | Innovation of the Year | Aashiqui 2 | Sony Max |
26 |
3.B | Innovation of the Year | Bhaag Milkha Bhaag | Viacom 18 |
27 |
3.B | Innovation of the Year | Double is Back | McDonald |
28 |
3.B | Innovation of the Year | Khatron Ke Khiladi | Colors |
29 |
3.B | Innovation of the Year | Farmer Suicide | Times Of India |
30 |
3.B | Innovation of the Year | One Powerful Idea | UTC |
31 |
3.C | Best Use of Ambient Media | “24″ | Colors |
32 |
3.C | Best Use of Ambient Media | Aap Ko Rakhe Aage | ABP News |
33 |
3.C | Best Use of Ambient Media | Aashiqui 2 | Sony Max |
34 |
3.C | Best Use of Ambient Media |
…