NDTV and Vedanta today announced the launch of their unique initiative ‘NDTV Vedanta Our Girls Our Pride’, a first of its kind national 
movement to create awareness about issues related to the girl child, at an event held at The Leela, Chankayapuri, New Delhi. The key issues that the campaign will focus on are Nutrition, Education, Health, Foeticide and Infanticide.
To launch the initiative, Campaign Ambassador, Priyanka Chopra joined Dr Prannoy Roy, Co-chairperson, NDTVand Mr. Anil Agarwal, Chairman, Vedanta in the capital.
NDTV has always played an instrumental role in creating awareness about various issues existing in the country through diverse, pathbreaking initiatives such as Save Our Tiger, Support My School, Marks for Sports and the Greenathon amongst others.‘NDTV-Vedanta Unite for our Girls’ is yet another attempt to make a noteworthy difference in our world. Apart from sensitizing the masses, the campaign also aims to raise funds to make a positive impact in the lives of as many girls as possible. To drive momentum for the cause, NDTV will also create dynamic partners in government departments, NGOs, schools and private organisations.
Addressing the audience, Dr. Prannoy Roy, Chairperson, NDTV, said “Over the past few years we, at NDTV, have worked towards diverse issues prevailing in our society through a multitude of initiatives. The current condition of the girl child in India is a matter of grave concern, which we aim to address through this campaign. It is a small step by us to try and make a positive impact and I urge everyone to come forth and support the cause wholeheartedly.”
On being introduced as Campaign Ambassador, Priyanka Chopra, said, “The cause is close to my heart and I am honoured to be a part of this wonderful initiative. NDTV has pioneered several successful campaigns in the past, creating a positive change in the lives of many. With this initiative we aim to change the lives of many girls and provide them with basic necessities to be able to lead a quality life. I would like to thank NDTV and Vedanta for giving me this opportunity to get associated with the cause and I urge the nation to come together to support us in making a better and brighter India for the our young girls”
Source : Lokesh Shastri