Mumbai: Radio City 91.1FM, India’s favorite radio network & Reliance Trends join hands for an interesting & stylish time check update for the listeners. All the listeners tuning into Radio City 
91.1 FM will witness a refreshing ‘Style Time Check’ every hour for the next 6 months.
The unique association will ensure that there is a brand connect that is established with the listeners. The customized content for the spots has been specifically designed to suit the brand proposition for Reliance Trends.
Talking about the association Mr. Akhilesh Prasad, Chief Executive, Reliance Trends said, “Reliance Trends is known for its innovations in communication and in Radio City’s style time check we found the right partner. Radio has always been an active medium for us, through the style time check property we intend to give our end consumer relevant timely message & help brand recall for Reliance Trends.”
Commenting on the alliance, Mr. Ashit Kukian, President & COO, Radio City 91.1 FM said, “At Radio City we always strive for excellence & believe in offering innovative ideas based on the listener connect with the brand. With our creative approach we designed the ‘style time check’ concept that will create a good recall for Reliance Trends & enhance their positioning.”
‘Reliance Trends Time check’ can be heard on Radio City 91.1 FM in Mumbai, Delhi, Bangalore, Hyderabad & Chennai.